download pdf books principles of marketing 3A a global perspective


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Title : download pdf books principles of marketing 3A a global perspective
Author : Philip Kotler
ISBN : 9810679521

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download pdf books principles of marketing 3A a global perspective

Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts whether international or from within Asia that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read motivating and creati...

download pdf books principles of marketing 3A a global perspective

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